Your Money Brain
Don’t link bank accounts, so most apps are useless.
Don't trust AI — yet 28m in the UK asked it about money because they had no better option.
Every life moment is a money moment
Cherpa is there for all of them
From Life Moment to Action
Share a life moment
Your options, uncovered
Act with confidence
“I built Cherpa because the right information at the right moment changes everything.”
My dad died when I was fourteen. My mum was left navigating a financial services system that gave her no useful answers when she needed them most.
I spent twenty years at Standard Life, J.P. Morgan and Barclays, shaping propositions for millions of customers and billions in assets. I kept seeing the same gap, and it is widening. When people hit a life moment, redundancy, separation, a new baby, they face money questions with nowhere to turn. Not because information doesn't exist. Because nobody connects it to their actual situation.
Financial advisers are too expensive for everyday questions. Apps demand bank data most people wouldn’t share. Generic content doesn't apply to real lives.
So, people worry. struggle & miss out.
Cherpa changes that. One conversation. Your life context. Only the options that matter to you across benefits, debt, savings, pensions. Accurate & personalised. Your always on Money Brain.
Frequently asked questions
What is Cherpa?
Cherpa is your money brain — an AI-powered information engine that helps you navigate any life moment that touches money. From benefits and debt to savings and pensions, Cherpa surfaces options you didn't know existed and helps you act with confidence.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
We listened
The way we get help with money is about to change
One place. Every question. Every moment.