Your Money Brain
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Clarity when it counts. Benefits, debt, savings — sorted.
Clarity when it counts. Benefits, debt, savings — sorted.
Money help is broken
Money help is broken
Too many apps, too little help
Too many apps, too little help
Don’t link bank accounts, so most apps are useless.
Don’t link bank accounts, so most apps are useless.
Don’t link bank accounts, so most apps are useless.
Lack money confidence, so financial education isn’t working.
Lack money confidence, so financial education isn’t working.
Lack financial confidence, so education isn’t working.
Don't trust AI — yet 28m in the UK asked it about money because they had no better option.
Don't trust AI — yet 28m in the UK asked it about money because they had no better option.
Don't trust AI — yet 28m in the UK asked it about money because they had no better option.
Every life moment is a money moment
Cherpa is there for all of them
Separation
Redundancy
Having a Baby
Approaching Retirement
Becoming a carer
Impact
Benefits
Pensions
Income
Housing
Debt
Savings
Tax
Insurance
Separation
Redundancy
Having a Baby
Approaching Retirement
Becoming a carer
Impact
Benefits
Pensions
Income
Housing
Debt
Savings
Tax
Insurance
Separation
Redundancy
Having a Baby
Approaching Retirement
Becoming a carer
Impact
Benefits
Pensions
Income
Housing
Debt
Savings
Tax
Insurance
Most people don't need financial advice — just timely, relevant information.
Most people don't need financial advice — just timely, relevant information.
Part-time fears?
Ask Cherpa
Life happens. Money questions follow
Part-time fears?
Ask Cherpa
Life happens. Money questions follow
Health scare?
Ask Cherpa
Life happens. Money questions follow
Health scare?
Ask Cherpa
Life happens. Money questions follow
New home?
Ask Cherpa
Life happens. Money questions follow
New home?
Ask Cherpa
Life happens. Money questions follow
Part-time fears?
Ask Cherpa
Life happens. Money questions follow
Health scare?
Ask Cherpa
Life happens. Money questions follow
New home?
Ask Cherpa
Life happens. Money questions follow
From Life Moment to Action
Ask Cherpa
Ask Cherpa
Ask Cherpa
Share a life moment
Your options, uncovered
Act with confidence
Cherpa is the single front door for money all questions. Benefits, debt, savings — sorted.
Cherpa is the single front door for money all questions. Benefits, debt, savings — sorted.
Built for trust
No bank account connection
Powered by conversation.
No data sold, ever
Your information stays yours.
Every answer traceable
Verified sources, full audit trail.
Built for trust
No bank account connection
Powered by conversation.
No data sold, ever
Your information stays yours.
Every answer traceable
Verified sources, full audit trail.
Built for trust
No bank account connection
Powered by conversation.
No data sold, ever
Your information stays yours.
Every answer traceable
Verified sources, full audit trail.
Give them Cherpa
The money brain for your Customers and Employees
For Employers
Financial stress costs UK employers £120 billion a year in lost productivity. Cherpa gives your people accurate, personalised money information — always on, always relevant. A money brain for every employee.
For Financial Services
Customer engagement works when it’s personal. Cherpa makes it personal, delivering money information based on each customer’s life context, not generic content they ignore. White label ready. Consumer Duty aligned.
Give them Cherpa
The money brain for your Customers and Employees
For Employers
Financial stress costs UK employers £120 billion a year in lost productivity. Cherpa gives your people accurate, personalised money information — always on, always relevant. A money brain for every employee.
For Financial Services
Customer engagement works when it’s personal. Cherpa makes it personal, delivering money information based on each customer’s life context, not generic content they ignore. White label ready. Consumer Duty aligned.
Give them Cherpa
The money brain for your Customers and Employees
For Employers
Financial stress costs UK employers £120 billion a year in lost productivity. Cherpa gives your people accurate, personalised money information — always on, always relevant. A money brain for every employee.
For Financial Services
Customer engagement works when it’s personal. Cherpa makes it personal, delivering money information based on each customer’s life context, not generic content they ignore. White label ready. Consumer Duty aligned.
“I built Cherpa because the right information at the right moment changes everything.”
My dad died when I was fourteen. My mum was left navigating a financial services system that gave her no useful answers when she needed them most.
I spent twenty years at Standard Life, J.P. Morgan and Barclays, shaping propositions for millions of customers and billions in assets. I kept seeing the same gap, and it is widening. When people hit a life moment, redundancy, separation, a new baby, they face money questions with nowhere to turn. Not because information doesn't exist. Because nobody connects it to their actual situation.
Financial advisers are too expensive for everyday questions. Apps demand bank data most people wouldn’t share. Generic content doesn't apply to real lives.
So, people worry. struggle & miss out.
Cherpa changes that. One conversation. Your life context. Only the options that matter to you across benefits, debt, savings, pensions. Accurate & personalised. Your always on Money Brain.
Frequently asked questions
What is Cherpa?
Cherpa is your money brain — an AI-powered information engine that helps you navigate any life moment that touches money. From benefits and debt to savings and pensions, Cherpa surfaces options you didn't know existed and helps you act with confidence.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
What is Cherpa?
Cherpa is your money brain — an AI-powered information engine that helps you navigate any life moment that touches money. From benefits and debt to savings and pensions, Cherpa surfaces options you didn't know existed and helps you act with confidence.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
What is Cherpa?
Cherpa is your money brain — an AI-powered information engine that helps you navigate any life moment that touches money. From benefits and debt to savings and pensions, Cherpa surfaces options you didn't know existed and helps you act with confidence.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
We listened
"The money situation makes me doubt if I want kids"
"The constant stress of not knowing where my money's went"
"I worry we are spending everything and have no future money plan"
"I don't need a PhD in financial products. Just tell me what's relevant to me"
"The feeling it's too late to start investing for retirement"
"I put off money decisions because I don't know where to start"
"My budgeting app shames me for buying a coffee. I don't need judgement, I need help"
"Make me feel safe asking stupid questions"
"The money situation makes me doubt if I want kids"
"The constant stress of not knowing where my money's went"
"I worry we are spending everything and have no future money plan"
"I don't need a PhD in financial products. Just tell me what's relevant to me"
"The feeling it's too late to start investing for retirement"
"I put off money decisions because I don't know where to start"
"My budgeting app shames me for buying a coffee. I don't need judgement, I need help"
"Make me feel safe asking stupid questions"
The way we get help with money is about to change
One place. Every question. Every moment.