Meet Cherpa

Your voice-first AI money coach for women

Your voice-first AI money coach for women

Your voice-first AI money coach for women

Because every life moment is a money moment — and you deserve to feel confident in all of them.

Because every life moment is a money moment — and you deserve to feel confident in all of them.

Because every life moment is a money moment — and you deserve to feel confident in all of them.

Join Early Access
Cherpa… I’m anxious. We’ve no safety net.
Portrait of a woman smiling happily in a green sweater
Cherpa… I’m anxious. We’ve no safety net.
Portrait of a woman smiling happily in a green sweater

Money wasn’t built for women’s realities

Money wasn’t built for women’s realities

Careers pause, families change, life takes unexpected turns. Yet financial systems still assume a straight line. Cherpa is built for the real journey—squiggly, human, and uniquely yours.

Careers pause, families change, life takes unexpected turns. Yet financial systems still assume a straight line. Cherpa is built for the real journey—squiggly, human, and uniquely yours.

Woman looking thoughtful at sunset, symbolizing financial challenges and confidence
60% lack confidence
13% pay gap
35% smaller pensions
Woman looking thoughtful at sunset, symbolizing financial challenges and confidence
60% lack confidence
13% pay gap
35% smaller pensions
Woman looking thoughtful at sunset, symbolizing financial challenges and confidence
60% lack confidence
13% pay gap
35% smaller pensions

Cherpa is reinventing how women experience money

Life-moment coaching

Life-moment coaching

Life-moment coaching

Voice-first design

Voice-first design

Human Voice-first design

Privacy-first technology

Privacy-first technology

Privacy-first technology

No product pushing

No product pushing

No hidden product pushing

We do the maths. You make the moves

“I built Cherpa because women deserve better.”

My journey with money began at fourteen, when my dad died suddenly and my mum, brilliant and educated, was left navigating finances in a system never built for her.


After two decades in financial services, I saw the same pattern: women underserved and expected to adapt to solutions unfit for their realities. The result is clear: we often earn less, retire with smaller pensions, and feel less confident about investing.


Cherpa is my answer. A voice-first AI money coach built for women with empathy, privacy and a recognition that every journey is unique. It turns financial anxiety into confidence and helps women thrive at every stage of life.

Dia Banerji,

Co-Founder & CEO

Dia Banerji, entrepreneur and CEO of Cherpa, advocating financial confidence for women
Dia Banerji, entrepreneur and CEO of Cherpa, advocating financial confidence for women
Dia Banerji, entrepreneur and CEO of Cherpa, advocating financial confidence for women

Income rollercoaster?

Talk to Cherpa, find stability

Cherpa: Built from women's real experiences.

Income rollercoaster?

Talk to Cherpa, find stability

Cherpa: Built from women's real experiences.

Part-time fears?

Talk to Cherpa, get clarity

Cherpa: Built from women's real experiences.

Part-time fears?

Talk to Cherpa, get clarity

Cherpa: Built from women's real experiences.

Income rollercoaster?

Talk to Cherpa, find stability

Cherpa: Built from women's real experiences.

Part-time fears?

Talk to Cherpa, get clarity

Cherpa: Built from women's real experiences.

From life moment to money confidence

It begins with

It begins with "Hey Cherpa"

It begins with "Hey Cherpa"

Share your life moment

Share your life moment

Share your life moment

Cherpa listens,calculates, and responds with care

Cherpa listens,calculates, and responds with care

Cherpa listens,calculates, and responds with care

You act with confidence

You act with confidence

You act with confidence

"Hey Cherpa"

Unlock Financial Wellbeing and Drive Engagement with Cherpa

For Employers

Offer Cherpa as a financial wellbeing benefit that helps female employees reduce money stress, build confidence, and thrive in life and at work.

For Financial Institutions

Partner with Cherpa to enhance engagement with female customers by offering life-moment support that builds money confidence and lasting trust.

Start a Conversation
Vector

Unlock Financial Wellbeing and Drive Engagement with Cherpa

For Employers

Offer Cherpa as a financial wellbeing benefit that helps female employees reduce money stress, build confidence, and thrive in life and at work.

For Financial Institutions

Partner with Cherpa to enhance engagement with female customers by offering life-moment support that builds money confidence and lasting trust.

Start a Conversation
Vector

Unlock Financial Wellbeing and Drive Engagement with Cherpa

For Employers

Offer Cherpa as a financial wellbeing benefit that helps female employees reduce money stress, build confidence, and thrive in life and at work.

For Financial Institutions

Partner with Cherpa to enhance engagement with female customers by offering life-moment support that builds money confidence and lasting trust.

Start a Conversation
Vector
Two women sharing a moment of support and connection while looking at a phone in the city

Support without strings

Just between us

What you share stays here

modern interior

Support without strings

Just between us

What you share stays here

Two women sharing a moment of support and connection while looking at a phone in the city

Support without strings

Just between us

What you share stays here

Founders

Professional portrait of Dia Banerji
Professional portrait of Dia Banerji
Professional portrait of Dia Banerji

Co-Founder & CEO

Dia Banerji

Global leader, 20+ years in wealth and pensions. Former Standard Life exec, £200B assets, 9M customers; leadership at JPMorgan, Barclays.

Professional portrait of Dr. Adam James Hall
Professional portrait of Dr. Adam James Hall
Professional portrait of Dr. Adam James Hall

Co-Founder & CTO

Dr Adam James Hall

PhD in privacy-preserving AI, former Director of Emerging Technologies at OpenMined, with published work at ICLR and NeurIPS.

Frequently asked questions

What is Cherpa?

Cherpa is an early-stage venture building a voice-first AI money coach for women. Our goal is to help turn everyday money moments into confidence, from budgeting for life changes to planning ahead with clarity. We are currently at pre-seed stage and developing our first concept demo.

Is Cherpa available to use right now?

Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.

Does Cherpa provide financial advice?

No. Cherpa does not provide regulated financial advice or recommend specific financial products. It is being built as a financial confidence and education tool designed to support your decision-making, not to replace licensed advisers.

Is Cherpa regulated by the FCA?

No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.

How does Cherpa protect my data?

Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.

When will Cherpa launch?

We are working towards our first public demo. Join the waitlist to be among the very first to try it.

What is Cherpa?

Cherpa is an early-stage venture building a voice-first AI money coach for women. Our goal is to help turn everyday money moments into confidence, from budgeting for life changes to planning ahead with clarity. We are currently at pre-seed stage and developing our first concept demo.

Is Cherpa available to use right now?

Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.

Does Cherpa provide financial advice?

No. Cherpa does not provide regulated financial advice or recommend specific financial products. It is being built as a financial confidence and education tool designed to support your decision-making, not to replace licensed advisers.

Is Cherpa regulated by the FCA?

No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.

How does Cherpa protect my data?

Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.

When will Cherpa launch?

We are working towards our first public demo. Join the waitlist to be among the very first to try it.

What is Cherpa?

Cherpa is an early-stage venture building a voice-first AI money coach for women. Our goal is to help turn everyday money moments into confidence, from budgeting for life changes to planning ahead with clarity. We are currently at pre-seed stage and developing our first concept demo.

Is Cherpa available to use right now?

Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.

Does Cherpa provide financial advice?

No. Cherpa does not provide regulated financial advice or recommend specific financial products. It is being built as a financial confidence and education tool designed to support your decision-making, not to replace licensed advisers.

Is Cherpa regulated by the FCA?

No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.

How does Cherpa protect my data?

Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.

When will Cherpa launch?

We are working towards our first public demo. Join the waitlist to be among the very first to try it.

Money confidence starts here

Be the first to experience Cherpa, your private always-on money coach

Join Early Access