Your Money Brain Clarity when it counts
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Benefits, debt, savings — sorted.
Benefits, debt, savings — sorted.
Money help is broken
Money help is broken
Too many apps, too little help
Too many apps, too little help
Don’t link bank accounts, so most apps are useless.
Don’t link bank accounts, so most apps are useless.
Don’t link bank accounts, so most apps are useless.
Lack money confidence, so financial education isn’t working.
Lack money confidence, so financial education isn’t working.
Lack financial confidence, so education isn’t working.
Don't trust AI — yet 28m in the UK asked it about money because they had no better option.
Don't trust AI — yet 28m in the UK asked it about money because they had no better option.
Don't trust AI — yet 28m in the UK asked it about money because they had no better option.
The money situation makes me doubt if I want kids
I worry we are spending everything and have no future money plan
The feeling it's too late to start investing for retirement
I put off money decisions because I don't know where to start
My budgeting app shames me for buying a coffee
I don't need a PhD in financial products
Just tell me what's relevant to me
Make me feel safe asking stupid questions
The money situation makes me doubt if I want kids
I worry we are spending everything and have no future money plan
The feeling it's too late to start investing for retirement
I put off money decisions because I don't know where to start
My budgeting app shames me for buying a coffee
I don't need a PhD in financial products
Just tell me what's relevant to me
Make me feel safe asking stupid questions
The money situation makes me doubt if I want kids
I worry we are spending everything and have no future money plan
The feeling it's too late to start investing for retirement
I put off money decisions because I don't know where to start
My budgeting app shames me for buying a coffee
I don't need a PhD in financial products
Just tell me what's relevant to me
Make me feel safe asking stupid questions
“I built Cherpa because the right information at the right moment changes everything.”
My journey with money began at fourteen, when my dad died suddenly and my mum was left navigating a financial system that gave her no useful answers when she needed them most.
After twenty years at JPMorgan, Standard Life and Barclays, I saw the same pattern everywhere. People hit a life moment - redundancy, separation a new baby — and face money questions with nowhere to turn. Not because information doesn't exist, but because nobody connects it to their actual situation.
Financial advisers are too expensive for everyday questions. Apps demand bank data most people are uncomfortable sharing. Generic content doesn't apply to individual circumstances. So people worry, struggle, and miss out — not through lack of intelligence, but lack of accessCherpa changes that. One conversation. Your life context. Only the options that matter to you — across benefits, debt, savings, pensions and more. Accurate. Private. Always on. Your money brain.
Dia Banerji,
Founder & CEO
Every life moment is a money moment
Cherpa is there for all of them
Separation
Redundancy
Having a Baby
Approaching Retirement
Becoming a carer
5/6
Separation
Benefits
pensions
Income
Housing
Debt
Savings
Separation
Redundancy
Having a Baby
Approaching Retirement
Becoming a carer
5/6
Separation
Benefits
pensions
Income
Housing
Debt
Savings
Separation
Redundancy
Having a Baby
Approaching Retirement
Becoming a carer
5/6
Separation
Benefits
pensions
Income
Housing
Debt
Savings
Most people don't need financial advice — just timely, relevant information. Cherpa is the single front door for money all questions.
Most people don't need financial advice — just timely, relevant information. Cherpa is the single front door for money all questions.
Part-time fears?
Ask Cherpa
Life happens. Money questions follow
Part-time fears?
Ask Cherpa
Life happens. Money questions follow
Health scare?
Ask Cherpa
Life happens. Money questions follow
Health scare?
Ask Cherpa
Life happens. Money questions follow
New home?
Ask Cherpa
Life happens. Money questions follow
New home?
Ask Cherpa
Life happens. Money questions follow
Part-time fears?
Ask Cherpa
Life happens. Money questions follow
Health scare?
Ask Cherpa
Life happens. Money questions follow
New home?
Ask Cherpa
Life happens. Money questions follow
From Life Moment to Action
Ask
Ask Cherpa
Ask Cherpa
Share life moment
Answer prompts
See all options
Act confidently
Cherpa
Built for trust
No bank account connection
Powered by conversation.
Built for trust
No bank account connection
Powered by conversation.
Built for trust
No bank account connection
Powered by conversation.
Give them Cherpa
The money brain for your Customers and Employees
For Employers
Financial stress costs UK employers £120 billion a year in lost productivity. Cherpa gives your people accurate, personalised money information — always on, always relevant. A money brain for every employee.
For Financial Services
Customer engagement works when it’s personal. Cherpa makes it personal, delivering money information based on each customer’s life context, not generic content they ignore. White label ready. Consumer Duty aligned.
Give them Cherpa
The money brain for your Customers and Employees
For Employers
Financial stress costs UK employers £120 billion a year in lost productivity. Cherpa gives your people accurate, personalised money information — always on, always relevant. A money brain for every employee.
For Financial Services
Customer engagement works when it’s personal. Cherpa makes it personal, delivering money information based on each customer’s life context, not generic content they ignore. White label ready. Consumer Duty aligned.
Give them Cherpa
The money brain for your Customers and Employees
For Employers
Financial stress costs UK employers £120 billion a year in lost productivity. Cherpa gives your people accurate, personalised money information — always on, always relevant. A money brain for every employee.
For Financial Services
Customer engagement works when it’s personal. Cherpa makes it personal, delivering money information based on each customer’s life context, not generic content they ignore. White label ready. Consumer Duty aligned.
Founder & CEO
Dia Banerji
Dia Banerji
Dia Banerji is a global financial-services leader with over 20 years of experience across the UK, Middle East, and Asia. Former Head of Proposition and Strategy at Standard Life, she helped shape offerings reaching 9 million customers and £200 billion in assets. Having held leadership roles at JPMorgan, Barclays, and Societe Generale, she is a recognised voice in financial inclusion and responsible AI, dedicated to democratising financial services for all.
Dia Banerji is a global financial-services leader with over 20 years of experience across the UK, Middle East, and Asia. Former Head of Proposition and Strategy at Standard Life, she helped shape offerings reaching 9 million customers and £200 billion in assets. Having held leadership roles at JPMorgan, Barclays, and Societe Generale, she is a recognised voice in financial inclusion and responsible AI, dedicated to democratising financial services for all.
Frequently asked questions
What is Cherpa?
Cherpa is your money brain — an AI-powered information engine that helps you navigate any life moment that touches money. From benefits and debt to savings and pensions, Cherpa surfaces options you didn't know existed and helps you act with confidence.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
What is Cherpa?
Cherpa is your money brain — an AI-powered information engine that helps you navigate any life moment that touches money. From benefits and debt to savings and pensions, Cherpa surfaces options you didn't know existed and helps you act with confidence.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
What is Cherpa?
Cherpa is your money brain — an AI-powered information engine that helps you navigate any life moment that touches money. From benefits and debt to savings and pensions, Cherpa surfaces options you didn't know existed and helps you act with confidence.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
The way we get help with money is about to change
One place. Every question. Every moment.